Thinking about designing your own magazine? Well, here are a few tips and bits of advice for anyone interested in publishing their very own magazine:
The first thing you need to do is find a trustworthy and successful commercial color publication printing company to handle that aspect of the business. If you can’t rely on your publication printing company, you’re going to have serious issues with creating a product.
The next thing to do is design your cover. This is typically everybody’s favorite part, BUT DON’T RUSH IT! You don’t want to be constantly shifting and changing your cover, as it will be virtually the symbol of your magazine, and you want it to stay as consistent as possible. So once you have your cover designed, make sure you love it a whole big bunch before sending it to your publication printing company.
Some other quick hit tips:
Select your font carefully. Yes, having something unique is a good idea, but as you reach for uniqueness be careful not to dabble into incomprehensible.
Balance your “blank space.” Is it bad to have too much white areas? Yes, of course it is. But it’s just as damaging to just shove as much information and cram it into the tiniest of margins. Find your balance.
Everything’s better when it’s in color, and anyone who had to sit through the first fifteen minutes of The Wizard of Oz knows exactly what I’m talking about. I mean, even the “thrilling” tornado scene was a bore cause the whole thing was in black and white. And when the film switches back to grey neat its conclusion…. Well, let’s just be grateful they hurry along and wrap the movie up.
While color does do wonders for those scenes in The Wizard of Oz, it’s even more important in publication printing of marketing material. The key to marketing is making your product POP, and the best way to do that (short of tiny little explosives) is by making sure its printed in color.
Commercial color printing is your key here. And here are some tips for when you’re mapping out how all your marketing materials will look:
Be consistent. Your brand, and any brand needs to look consistent, and this includes the color scheme. It doesn’t matter if the symbol is consistent; if the colors change, people often won’t make the association. Keep the colors consistent, keep your brand consistent.
Choose Your Colors With The Audience In Mind. Believe it or not, different colors send different messages in different cultures, so be careful when your advertising is being seen on an international scale.
One of the most frequently dealt with questions in the world of commercial color printing typically deal with the logistics of mailing and shipping. Lots of clients are accustomed to making a series of changes after shipping files, especially those who like to handle their jobs totally electronically (which Vanguard Printing is capable of doing, by the way).
That’s why Vanguard Printing is proud to say they have a knowledgeable group of staff members with unmatchable postal affairs expertise… not to mention “a wide range of services designed to ensure your materials reach their destination on time at the lowest possible price.”
The mailing and distribution capabilities of this publication printing company include:
- In-house list processing services that convert and presort your mail files, providing you with maximum postal automation.
- List hygiene and Move Update compliance services to ensure the deliverability of your mailings, reducing costs and increasing address accuracy.
- Co-mail services that combine your flat size publications and catalogs with titles from other mailers into a single mail stream, providing you with optimum savings. The combined mail volume results in lower postal rates for all mailers in the stream.
More mailing and distribution logistics are available on the website, and all of them are designed to help save you money and keep your overall satisfaction at a premium.
There are plenty of steps you can take to get the word out on your business in order to help it succeed. Personally, we’re quite partial to internet marketing. However, using a commercial color printing service to produce high-quality brochures is one of the most basic, yet highly effective, ways to positively improve your business. It’s a classic “oldest trick in the book” kind of method that always brings encouraging results.
Here is some of our advice for you when you sit down with that commercial color printing company to discuss your new high-quality brochure.
Use A Skilled Graphic Designer: This doesn’t mean your daughter in 3rd grade who just used how to use photo shop. Graphic design is a booming business and some of the things even the most mediocre of designers can create will blow your mind. Make sure to get a true master who can give your designs an impressive feel. Leave your daughters skills for birthday cards.
Choose Your Words Carefully: space will be limited, and the reader’s attention span is likely to be even more limited. Make sure you’re simultaneously fitting as much information as you can while also wording things in a way to keep the reader’s attention. A brochure should be something in-between a manual and a flyer… and the amount of content should reflect that.
Be Carefully What You Sing Off On: This brochure is a representation of your business. Ensure that everything is in order before every potential client in the galaxy gets his or her hands on it.
Since Vanguard Media LLC out of Hillside, New Jersey, bought and merged with a long-establish printing company from Ithaca, New York in 2006, Vanguard Printing LLC has been a top full web printer specializing in medium-run publications, journals, and B-to-B catalogs with ideal run lengths of 25,000 to 250,000. For nearly half-a-decade now, Vanguard Printing has been your go-to for all your commercial color printing.
However, at Vanguard Printing, LLC we think it’s important that success not come at the expense of someone or something else. That’s why Vanguard Printing is proud of how their company helps the environment.
Because, hey, like it says on the website: “Who knew green could look this good?”
Vanguard Printing LLC considers themselves to being a “green” printer… a fact they take great pride in. To quote their site again, Vanguard is “committed to the protection of our environment and (they’re) constantly working for ways to increase (their) dedication.”
And they have received recognition for their efforts. Vanguard Printing was selected to receive Agfa’s GreenWorks Environmental Recognition Program award. Additionally, they received FSC certification, which shows they’re doing all they can to guarantee the world’s forests are both nurtured and protected.
So check out Vanguard Printing LLC, the green, eco-friendly option for your magazine and publication printing.
If you’ve engaged a graphic designer or commercial color printing service to produce publications or magazines for your business, then you’ve no doubt heard the term GSM thrown about.
In the printing and paper industry, GSM stands for “grams per square meter.” GSM basically refers to the weight of paper, which helps you assess its thickness or heaviness. The higher the GSM, the thicker the paper.
Telephone book paper or tracing paper is generally about 60 gsm, and laser printing or copy machine paper is typically 80 gsm. Cartridge paper for drawing or watercolors is usually 120-150 gsm. Cardboard for boxes and packaging is generally around 200 to 300 gsm, and white board, used for book covers, can be up to 400 gsm. Coating makes a big difference: a glossy 100gsm piece of paper will perform differently to a matte 100gsm piece of paper.
When you engage a graphic designer or printer for a job, your consultant will generally recommend a paper gsm to suit your publication printing requirements. If you’re new to the world of paper, it’s always wise to request a sample of the paper, and samples of paper with slightly heavier and lighter weights, so you can be sure of what you’re getting and assess the strength and likelihood of tearing.
High quality brochures printed by commercial color printing services are effective marketing tools for businesses, whether you’re advertising accounting services or pet food. Here are some tips for good brochure design and production.
It’s usually best to entrust a reputable graphic design company to design your brochure; homemade designs can often look unprofessional. Give the graphic design company a comprehensive brief: tell them about your product, any corporate colors, logos, the target audience, and the required look and feel of the brochure (for example, serious and formal, more whimsical, or out-of-the-box).
The font used in the brochure should be consistent; generally, two fonts should be used at the most (remember, titles and key words can be differentiated by increasing or decreasing font size or using bold or italics). To cater for readers with visual disabilities, it’s generally best to keep font size at a 11 point minimum, depending on the font. Keep language plain and easy to read.
While it may be tempting to crowd lots of photographs into your brochure, it’s important to ensure that adequate white space is left to improve readability. Publication printing in full color is more expensive than black and white printing, of course, but it attracts attention and can be worth the cost.
I’m working on a novel about my childhood, and one day it’ll be published the way stories should be published: as a hard-copy book, thanks to commercial color printing services.
People talk about the death of the book and the rise of internet publishing. Blog posts and online articles proliferate, and with the web, anyone can be a published writer. But a blog just does not carry the same prestige as a book: when your words appear in ink on paper, you know you’re really a published writer.
Online printing services have made it more affordable and efficient than ever before to have your writings published. Once you’ve proofed your writing to perfection, you simply email your file to your publication printing service and tell them how you want it to look – tell them what font you need, or ask them to recommend a font. They’ll lay out your document and email you a low-res proof to review. Once you’re happy with it, you give them the go-ahead to go to print.
Before you know it, you’ll have a novel in your hot little hands. It was produced fast, thanks to the wonders of the internet and the digital age, but it exists as a tangible object: it’s a real book.
Vanguard Printing, LLC is a full web printer specializing in medium-run publications, journals, and B-to-B catalogs. Medium-run productions benefit customers by assisting them with their unique needs. Whether your printing needs are for business or personal use, Vanguard Printing, LLC offers its customers a wide range of efficiencies to facilitate print and digital projects. Upload large high-resolution files to their FTP site for faster and better service. Digital editions allow for flip page technology, downloadable files, emailing to a friend option, a large variety of indoor/outdoor materials, full search capabilities and real-time metric available 24/7. Vanguard Printing’s specialists can also accommodate large format printing with services such as one day turnaround, personal service and consultation, professional graphic design assistance, and fine art reproduction. Visit VanguardPrintingLLC.com for more information
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